And like so many entrepreneurs, I know how hard it is to bring a vision to life. I also know how much it hurts, when that vision doesn't succeed. For a few years, I had the idea to run my own retreat business, but had no idea how to start. As time passed, I came up with a concept no one else seemed to be offering. I spoke to someone who was in the business, and the dream I had suddenly started to take shape. As the vision gained clarity, I gained momentum. I began to put the pieces together. Laying out a strategy, a time line, finding teachers, talking to locations. Before I knew it, I was paying a venue deposit , buying a domain and creating a website, printing flyers, posting on social media. It was happening!! The excitement was electrifying. I could feel it in my bones; I was on the right path and going to accomplish my goal! And I said what many say "Whether this works or not, I'm just proud of myself for actually trying!" I said it, and I meant it. And that feeling lasted... for a little while. Until, the days continued to pass, and no one registered. Day by day, the rush of "at least I tried" faded away. I had received so much praise from friends, family, and colleagues.

"This looks amazing!!"

"What an awesome idea!!"

"You go girl! I'd love to join!"

It was this amazing thing... that no one was buying. I was absolutely crushed when two months past my original cut off date for registration, I had only hit half the numbers it would take just to break even. All that work. The late nights on my computer, the afternoons spent taking transit around the city posting flyers, the trial and error of DIYing everything on the tech side (Boost Post? Sure, here's $30). It hadn't worked. As I mourned my dream and all the time, effort and money I had spent on it, my good friend said something that both stung and made unfortunate sense.

"It all comes down to marketing".

The truth was, while I had created a great product, it didn't matter, because everyone I was able to reach, were mostly not the people who were able or going to purchase it. There were steps that, at the time, I didn't know were missing. (How could I know??) And these steps are crucial to growing a client base and making sales.

Fast forward to the next chapter...

I put in work. I invested in myself, in a mentorship program, and started down a new exciting path. Becoming an Ads Strategist. It brings me joy to be able to assist others to reach their goals by helping with the things creatives often don't have as much knowledge about. (Or the time to play around and figure it out, while still building product and pumping out content.) That story is why I am excited to work with other hard working entrepreneurs who want to help, inspire and enrich the lives of others. I know what it's like to believe so much in something you have passionately created, and not have it fully materialize. I want to see you succeed, and will use everything I know to get you and your business moving in the right direction.